Joachim Fiedler, founder of Fidlock, on the idea that is revolutionizing the fastener market.
Fasteners for bags, helmets & co. have been around for a long time – what is so special about Fidlock fasteners?
We developed a completely new system that did not exist before the Fidlock Principle was developed: we found a way to intelligently combine the advantages of two tried-and-tested fastening concepts – those of a magnetic and a mechanical fastener. It wasn't simply a case of adding functionality; we successfully combined the individual advantages while, at the same time, excluding the disadvantages. It might look simple today, but it involved an exciting development process, which resulted in the Fidlock Principle with over 30 patent applications.
What is behind the Fidlock Principle?
Firstly, the combination of a magnetic fastener with mechanical snap functionality: strong magnets make the fasteners easy to close and secure snap functionality ensures a continuously high locking force. And secondly, the opening and closing procedures differ from one another, which means they each function according to a different principle. This is an essential feature of Fidlock fasteners. The functionality of a traditional, mechanical fastener, for example, is always the same, just like a door: press the handle – open, close. This is not the case with the Fidlock Principle: magnets close it automatically, and the fastener snaps securely closed. The fastener is opened, however, by sliding, tilting, or rotating it, depending on the model. But even these procedures can differ from fastener to fastener: if customers require stronger magnetic force, a faster closing procedure, or easier opening, we can adapt the procedures – or even the entire fastener – to their individual needs.